Starting Situation
A technical wholesaler with around 40 employees faced increasing pressure on its inside sales team due to a high volume of recurring customer inquiries (availability, pricing, data sheets).
- Long response times for standard requests
- Little capacity left for more complex customer needs
- The majority of daily work consisted of repetitive tasks
Objective
Clear relief for the inside sales team without compromising communication quality: automation of standard requests, faster response times, focus on value-adding activities.
Methodology
1. Introduction of a Digital Assistant
Automatic recognition of typical inquiry types, access to relevant product and inventory data, generation of appropriate responses in real time.
2. Integration of Existing Data Sources
Direct connection to product databases, inventory levels, and pricing structures — for reliable, consistent responses.
3. Clear Separation of Responsibilities
Standard requests → automated. Complex or individual requests → inside sales team. Control stays within the company.
Possible Effects
In a scenario like this, possible effects include fewer manual email responses, faster replies to customers and relief for the inside sales team.
Illustrative scenario, not a client project. Industry, company size and workflows are used to illustrate typical starting points.